We pride DNA on offering a friendly and personable service which promises to achieve high profesional standards, efficency and a concern for detail for both models and clients. We represent models from mainboard fashion to lifestyle classics. Founded by sisters Claire and Lisa Heath in May 2012, along with a rebrand of it's sister agency PK Models & School. DNA Models was formed with the aspiration of bringing mainboard standards to the Midlands, working together with PK School to coach and develop young homegrown talent into DNA's future. All our models undertake a selection process so only those passionate, professional and hardworking make it through. Claire and Lisa share 15 years of professional experience in the industry, therefore obtaining great knowledge of what is expected from both models and clients. We look forward to working with you in the near future.