Company Overview Wafir is different: ‘good enough’ isn't good enough here. Every day, we strive to find even better ways to give people innovative solutions for healthier lives and happier homes. If it’s tried and tested, we challenge it. That’s how we keep generating the breakthrough thinking and ideas that built our brands. Mission Our mission is a world where people live better at an affordable cost. We believe that good hygiene is the key to happiness, hygiene is the foundation of healthy living and the home is the center of family life. This is why we pride ourselves on being the first Saudi consumer goods company focusing on hygiene and home products. Everyday we help our customers by giving them innovative solutions that make their lives healthier and their homes happier. Our Vision To be the #1 company across the MENA region providing household cleaning products (HHC) at the best value proposition