MDY is a hybrid consultancy and creative bureau combining strategic planning and experience production, at the service of the fashion & luxury industries. The MDY team uses its creative and intellectual experiments to nurture a global multi-disciplinary R&D laboratory, interweaving between its AR printed media & multidimensional event series (more to come soon), immersive/interactive content creation and sustainable innovation strategic planning activities to help fashion & luxury companies decipher the complexity of the present time, to build positive yet possible futures together.