SmileToShop®, our brand new OOH/Mobile Integrated Service, can now transform roadside advertising into a fully interactive consumer experience. According to the Outdoor Advertising Association of America (OAAA), consumers spend 70% of their waking hours outside of their homes, which is still where the majority of consumer activity happens. In consequence, Out-Of-Home (OOH) advertising in combination with Mobile Marketing create together the ultimate OOH experience, which guarantees the highest degree of effectiveness and deliverance when communicating a message. In the face of rapidly changing customer behavior, SmileToShop® gives advertisers the opportunity to enhance in real-time their interaction with consumers, while they use their mobiles to be directed to the nearest shop. SmileToShop: A tailored mobile geo-fencing solution, based on OOH assets and/or retail locations worldwide (40 + countries)