Since 2013, ICI has designed, developed, and marketed the SpotlightCRM™ platform to Casino Resort operators. ICI's 'Best in Class' operators enjoy significant gains in efficiency, loyalty, and revenue. Spotlight is the only CRM platform built for the gaming industry, integrating Operational, Analytical, and Strategic CRM methodologies in a single ecosystem with an elegant interface. ICI's SpotlightCRM platform integrates and operationalizes the various transactional systems inside the casino resort. Spotlight™ is a tool that helps implement, manage, and refine your property's Customer Experience goals across the enterprise.