The microPow delivery system for aromas and flavours will allow to drastically decrease the concentration of aroma compounds required to achieve the desired aroma in the end product, lead to improved sensory and functional properties in end products thanks to the unique microstructure of microPow and extended shelf-life of active ingredients such as aromas contained in food products due to their entrapment and protection during processing and storage in microPow. microPow products will solve the current contradictory consumer trend asking for all-natural, additive free but in the same time highly convenient food products, by enhancing the perception and stability of natural aromas and flavours.