Imagine if you could buy, sell and trade popular literature, comic characters and digital goods on your tablet or smart phone, using a system that brings back the fun of trading comics with friends on the schoolyard and captures the excitement of a live auction. The media industry is on the cusp of a historic change. Distribution of books, music, movies and games is shifting from physical to electronic format. This is literally a once-in-a-century event that will change how media are created and distributed, and how consumers interact with media.