Grupo Senseta Inc. is an international company headquartered in the US, incorporated in 2012 as a result of an acquisition of two innovative capture and analytics companies in the US and Colombia. Senseta is an acronym that stands for “sense, think and act”. Leveraging new technologies and proprietary data intelligence tools, Senseta provides solutions that help organizations increase the effectiveness and timeliness of decision-making and optimize business processes through qualitative analysis. Senseta unlocks the potential of information for organizations, by solving highly complex issues in data capture and analytics on both structured and unstructured data. Senseta opens the door to Actionable Intelligence: relevant data is surfaced from a sea of historic and real-time information, captured and analyzed through state-of-the-art Big Data, Artificial Intelligence and Machine Learning technologies. Key to transforming data into actionable insights, Senseta integrates Disparate Data – from all available sources, types and scale. Senseta turns unstructured data – video, imagery, speech and on-line media content – into searchable data. This approach provides for richer analysis over a broader integrated data, transforming data into knowledge.