- Trigger and maintain innovation across media to offer fresh creative content on a continual basis. - Create unique brand synergies on Digital Content, Sporting events, Web Series, Influencer Marketing level and Social Media. - Develop and align brand/campaign strategies for multiple BU's. - Create insight led positioning, strategy and content strategy for diverse brands. - Ideate according to briefs from Movie Production house for befitting of brands product placement across multiple categories in Movies.