"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." - Nelson Mandela Words, everybody uses them, yet many fail to communicate clearly... ...THIS IS NO DIFFERENT WITH BUSINESSES! The art of crafting marketing copy is to communicate in a language that potential CUSTOMERS understand that is COMPELLING and shows how YOUR product and service resolves THEIR needs. It is NOT about using fancy words and typing 'creative' waffle! Well-constructed sentences, passages and paragraphs are crafted to capture peoples attention and guide them along an intended route. SIMPLY, good copy will result in more people taking the desired action(s) businesses are looking for, such as making inquiries about goods or services and purchases. My goal is to communicate your businesses message and amplify it, so you are heard clearly by more people and help you sell them more goods and services.