ENEMIES OF AVERAGE Newbomb Design (formerly Lookout Brand Co.). is a creative design firm based in Cleveland with more than 25 years of experience creating award-winning design. We specialize in graphic design, branding and visual communication. Our work marries bold visuals with engaging messages and effective communication strategies to elevate brands for companies and organizations. Our work in digital and traditional mediums aims for contemporary, confident and creative solutions that drive brand stories with substance and style that will cut to the essence of your brand’s big idea.