Soho Grit is a London-based sneaker brand founded in 2018 to bring the energy and pop-culture of London’s Soho into an iconic contemporary sneaker staple. Constantly mixing it up with new drops, collaborations with pop-cultural brands and limited edition releases. We call it Elevated Sportswear – created both as a digital-first brand and with a direct-to-consumer approach, to deliver unique contemporary wardrobe staples that fit a versatile and active life. This is sneakers that can be worn day and night.