TruMotivate is a first-of-its-kind, narrative-based assessment that helps young people and their career advisors more deeply understand their "why." Based on their own stories of the experiences that brought them deep satisfaction, TruMotivate reveals one's core motivations, for more effective career exploration. Our team of scientists, practitioners, and career specialists helped us match the 27 motivations to the O*NET database, providing assessment-takers with unique occupational recommendations and links to resources to explore careers they may find meaningful. TruMotivate was developed based on 60 years of research using motivational assessments to gain powerful career insights with executive and C-suite leaders with major companies and organizations such as NASA, Disney, IBM, Merck and many others. We’ve adapted this motivational assessment approach to young adults and made it scalable through technology. Decades of research have come together to provide students deeper insights about their individual motivations and how they align with college and career planning. When people’s motivations are aligned to career fit, they are more engaged, more productive, and ultimately more satisfied.