Access and adaption of technology has opened new possibilities in arena of B2R commerce. The traditional value chain design between millions of Suppliers and retailers is poised for disruption and realignment. At B2C2 we are weaving a new age technology driven ecosystem to facilitate product and price discovery, sales, marketing, supply chain and financing. We want to be most revered partners for SMBs in India to help them meet their “growth needs” and “efficiency needs”.