The Customers First! Coalition was founded to preserve Wisconsin's affordable and reliable electricity. Our mission includes protecting the interests of Wisconsin electric customers of all sizes; prioritizing and safeguarding energy reliability; and supporting affordable electric service at stable prices over the long term. We are steadfast in our mission that any restructuring of the electric industry should benefit customers first. Watch our introduction video to learn more about our mission and our history! http://www.customersfirst.org/news/customers-first-coalition-introduction-video/