MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO promoters global “intelligent consumer products”. Sticking to the life philosophy of “simplicity, nature and good quality”, MINISO gains popularity among Consumers with its core brand edges of updating products every two weeks, pricing at a low level, and targeting at intelligent consumer product chains. We set the trend of personalised intelligent consumption in the frontier market of household consumption. With over 2300 Stores Worldwide, MINISO continues to establish intelligent experience stores. At MINISO, we strive to provide Consumers with smarter, simpler and cozier products, making the Consumer’s experience intelligent, healthy and happy when shopping. We take product structure optimisation and product management as priority, selecting materials from all over the World. 80% of our product design is from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China. Inspired by Japanese fast fashion lifestyle, MINISO covers multiple categories with more than 5000 products in every aspect of life: namely Health & Beauty, Digital Products, Seasonal Products, Creative Homeware, Lifestyle, Stationery & Gifts, Boutique & Bags, Accessories, Textiles and Toys.