Love Knot was founded in October 2018 by Melody Chong. She decided to pursue her dream in the fashion industry after working for 6 years in Management Consulting. When she first started, she was just running Love Knot operations in her bedroom. The business has since grown to have a team of creative, dynamic and fun personnel. Love Knot aspires to be more than just another fashion brand. Love Knot believes in creating a strong women community, which will empower, support and encourage each other. This woman empowerment value is practised by Love Knot in every touch points with their customers, business partners and even among the Love Knot team! Love Knot's vision is to be THE DIFFERENT fashion brand, that will make THE DIFFERENCE to the community regionally.