PETRA outdoor agency, is Egypt’s innovative agency of out-of-home advertising which is known in Egypt as outdoor advertising media. The history of PETRA was the main factor of gaining the experience and developing 360º the business in Egypt, through the decades from 1948 until today, POA could define the industry SWOT analysis and refine the client experience with the outdoor media as one of the essential medias in Egypt because of its massive reach. POA has a brilliant reputation for the commitment to the elegance and uniqueness as always installing signs in the most prestigious locations. Moreover we have been known last 13 years with our different strategy compared to other outdoor companies in the Middle East. The company concentrates exclusively on selling massive campaigns with wide coverage in order to build a long term relationships with multinational, large local and regional clients’ brands. The industry had phenomenal changes in the last few decades accumulatively and theoretically, and the business management had been more sophisticated, hence the demands still increasing with more expectations by the clients; here comes our rebranding in the year 2015 developing the whole client experience for the last 15 years, it had been easier and faster than ever, associated with our five pillars and values firming our business: • Reliability • Commitment • Trustworthy • Integrity • Entrepreneurship