GAAM is a fitness lifestyle foodtech brand, developing and producing a range of nutrition products. We disrupt the overly serious gym and fitness culture with fun, style and innovation to make healthier and happier lifestyles more accessible for everyone. We aim to create the best products that make it easier for people reaching their goals in a healthier and more style-conscious way. History: GAAM was made as a private label brand to increase margins and customer loyalty for Proteinbolaget. After several years of growth and hundreds of thousands customers frequently buying GAAM products from Proteinbolaget and their grocery stores in Sweden, we decided to make GAAM not only a private label brand but a fitness lifestyle foodtech brand that disrupt the overly serious gym and fitness culture with fun, style and innovation. Future: As brand awareness increases with the massive growth of interest in foodtech and healthier food alternatives, GAAM has an enormous product market fit and has already a proven business model with both online and offline distribution channels in the Nordics. We are aiming to become one of the most used nutrition brands for fitness lifestyle people in the gen z.