EIA is an ‘awesome’ Melbourne based entrepreneurial consulting firm, established in 2015 by Peter Lalor and other key founding shareholders of the award-winning Bluerock Group. Originally founded to act as the passive head company for the BlueRock Group, EIA has been transformed into an active consulting business that aims to generate sustainable and long term growth for its clients by focusing on their people, their brand, their business model and the technology that they use. Alongside advice, we take equity positions in our clients to ensure long term alignment and to further develop the awesome entrepreneurial community Peter and the team set out to create.