Not only has COVID challenged traditional voter registration targets, but it's putting typical (already low) voter numbers in jeopardy. Good To Vote seeks to reverse these challenges with a new spin on how influential talent messages their fans. Rather than simply reminding people to become engaged, talent incentivizes their fans to check their voter registration, register and ultimately, vote in order to get the numbers back to and beyond where they would have been pre-pandemic. Founded during the 2020 election cycle back in June, Good To Vote has registered more than 160,000 voters with over 100 creators and counting.