It’s tough to be a marketer today: constant pressure to deliver faster, bigger solutions, an increasingly competitive environment, a plethora of choices to reach the increasingly elusive consumer, and smaller, constantly rotating marketing teams to do the work. No one has time to dig deep and do the due diligence they would really like… which means brands are not being optimized. Brand Team Partners (BTP) is a new type of marketing consultancy dedicated to a return to the fundamentals that ensure strong, differentiated and enduring brands and marketing programs. By rolling up our sleeves and working directly with your marketing & communications teams, we employ proven approaches, disciplined tools, and seasoned expertise to help “Understand, Unlock and Unleash” the power of brands. Results-driven marketing takes discipline, experience and a bit of homework to get there. BTP senior leaders have held executive level client and agency marketing and communications positions working with Fortune 100 companies . This expertise can be utilized in one of three ways to build your brand: 1) Equipping your team with proven tools via team training and workshops, 2) supplementing your team with BTP resources to solve today’s problem, 3) BTP developed solutions. BTP has specific tools and expertise to provide guidance throughout the marketing process to Understand, Unlock and Unleash the power of your brands