Genascent is a Melbourne based start-up incubator and investor that supports founders with deep expertise in their domains. Smaller tech businesses without an enormous potential valuations often get overlooked by traditional VC funds and as a result – a large number of potentially great ideas remain undeveloped. On the other end there are plenty of talented people with deep expertise and long track record in their fields who know their domains like no other and who would like to start a business. However, without the right support or guidance business owners spend too much of their time on what is not their core skillset, taking them away from their primary goal of realising their Idea. At Genascent we partner with founders to efficiently transform their ideas into business as one team.