Playa is life renewed. The embodiment of its origins, Playa aims to transcend its physicality to become that feeling of renewed vigor for life, experienced through all the senses. Through our logo and visual language, we are aiming for a brand identity that stands out, that tells of a world beyond our cevicheria or beach-side location, instead focusing on the restorative power of Playa. Its shamanic house music moves you, its authentic cuisine features superfoods and restorative ingredients that feed the soul, its events rejuvenate, its rituals restore, its sun-filled spaces re-energize, and its sunset is its golden hour, the climax of an experience dedicated to sun devotion.