The global fashion magazine, originally founded online in 1997. Branched out into print editions in 2004, and into more than one country in 2005. Lucire was the first to publish an international sustainable style editorial in 2005. In the 2010s, we continue to offer content online, on mobile, and in print, reaching over 250,000 people per month. Our coverage remains global—rather than bias our coverage to any one nation, we attempt to offer international perspectives through a network of correspondents in New Zealand, Australia, the US, the UK, France and other countries.