Trendin’ is a fashion tech company that is primarily a business-to-consumer (B2C) curated marketplace. It’s aimed at connecting small, unique social commerce brands with the end consumer. In Pakistan, these brands are scattered all over Instagram and Facebook; with a lack of category, brand, and product search making it extremely difficult for the consumer to navigate this fragmented e-commerce landscape. For brands, Trendin’ aspires to take the role of a “support” company, empowering the small social commerce, micro-entrepreneurs of Pakistan who have proved to add value to the fashion industry. It provides mom and pop shops with a platform to reach new audiences. Additionally, it also gives them access to smart e-commerce analytics so that they can make calculated and data-driven decisions. Born out of an artless desire to transform the common individual’s twenty-first-century fashion experience, Trendin is ready to make waves.