Set up as a family run business in Perth, Western Australia, Ready Flowers is a leading on-line retailer of flowers, hampers and special gifts, offering same day delivery to over 90 countries worldwide. Ready Flowers first entered the Asian market in 2007. With an immediate goal to establish their brand in Hong Kong and the Greater China markets, the company recently relocated its worldwide headquarters to Hong Kong. Hong Kong’s strategic location was considered the perfect base for the company’s further expansion in Asia. To cater for the various cultural differences, Ready Flowers has employed local staff, launched a Cantonese website and is localising its Hong Kong product offerings. As well as focusing on the Asian market, the company also intends to expand internationally and develop its non floral gift options. Ready Flowers源自于澳大利亚西部的珀斯，最初是家族企业，目前已成为经营鲜花、礼篮及特设礼品的知名网络零售商，为全球90多个国家的客户提供当天送递服务。 Ready Flowers于2007年首次进入亚洲市场。该公司锐意进军香港及大中华区市场，因此最近将环球总部迁至香港。香港的优势在于地理位置得天独厚，因此被认为是它继续拓展亚洲市场的理想城市。Ready Flowers在香港招聘本地员工，启动粤语网站，同时亦为香港产品赋予本地化特色，积极适应多元化文化和市场。 除集中发展亚洲市场外，该公司亦有意进行国际化扩张并发展花卉礼品以外的业务。