The Health Insurance Store is Madison, Wisconsin's only retail store that sells Medicare Supplements, employee benefits, and individual and family health insurance on and off the federal exchange. We're contracted with many local and national insurance carriers, so we can assist you regardless of your provider network or insurance carrier preferences. No appointment is necessary. You can stop by our store and meet with an insurance advisor whenever is convenient for you. However, if you know a specific time that's best for your schedule, please call to schedule an appointment. You pay us nothing for our services. When we assist you with your health insurance, our partner insurance companies compensate us for the service we've provided to you.