Discover Yorkshire Coast is the official tourism board representing the sights, sounds, events and attractions of the Yorkshire coastline. We promote the famous destinations of Whitby, Scarborough and Filey, as well as the North York Moors National Park and neighbouring villages. We showcase the unique characteristics that make the region the ultimate experiential, year-round destination, and the 2nd most visited holiday destination in the UK (behind London). Discover a land that inspired some of the greatest stories ever told. Discover some of the most diversely beautiful views the country has to offer. Discover unique experiences, local cultures and hidden treasures. Wild and idyllic, modern yet preserved, surprising but just as you’d imagine. Discover Yorkshire Coast. Originally developed by Scarborough Borough Council, the DYC team work in collaboration with regional and national tourism organisations including Welcome to Yorkshire, VisitEngland and VisitBritain to ensure all visitors have the very best experience.