Personality Media, a leading company in the knowledge of Personalities and their optimal use in all types of communication activities for commercial purposes, advises advertisers and advertising agencies on which celebrity to choose for their advertising and commercial activities. These advices are always based on marketing research. We believe that selecting celebrities for communication activities with commercial aims does need marketing research. You can't choose them by intuition. Twice a year every year, Personality Media repeats this study in order to fully describe who Personalities exactly are, what values they convey to consumers, what their weak and strong points are… Today, in Spain, we ask more than 35,000 consumers about more than 1,800 celebrities,getting all the information needed.