Creating Humanity is a deck of 54 cards consisting of carefully crafted questions, Naked Truths and links to qualified support for expecting couples. The cards are designed to make the journey fun and insightful with a special focus on uniting the couple on important topics whilst they still have the 'head-space to think about it. The product was inspired by industry research on pregnant couples that identified 'information overload' and the 'impact on relationship' as key problems to solve. They then developed the product with market research and input from parent groups around Melbourne.