Baby Boom is one of South Africa’s leading retailers of branded baby goods specialising in products for expectant mothers, newborns and children up to the age of 3. Baby Boom has 28 (and counting) stores in all 9 provinces across the nation. We have been at the forefront of the baby industry since we established our first store in the early 1990’s. Aware of the trends in baby goods, we are constantly adding new and exciting shopping categories to our product offerings. Baby Boom has been consistently top-rated by expert baby product consumer organisations and highlighted as a leading shopping destination for baby goods. What Do We Sell And To Whom? In the years that we have been in business, we have become a truly comprehensive baby product outlet of items to make your life as a parent easier. We carefully select our products to ensure that we fulfill your needs from your baby’s birth through to toddlerhood, as well as taking the needs of parents and caregivers into consideration. We stock one of the largest ranges of travel products, including travel systems, prams, car seats, carriers, travel cots, nappy bags and accessories. We also stock a wide range of nappies and wipes to suit every baby. Our cosmetic range suits both the needs of baby and mom, while nurseries, playtime and feeding time are extensively covered with a variety of choices, from linen for both baby and mom, furniture, feeding chairs, bouncers, cots, baby monitors, toys and so much more. Our selection of walking rings is the biggest in the industry. We stock the leading brands of bottles, teats, safety equipment bringing you both quality and affordability. We also introduced our own BABY LEO brand, offering you good, functional items in vibrant colours and designs at competitive prices. Who Are Our Customers? In the many years that we have been in business, we have become a truly comprehensive source of items to make your life as a parent easier. We carefully