The main area of consultancy focus is: Optimising Sales Force efficiency by effectively managing and delivering the knowledge required to meet customer demands. This service is based on eight years of experience in this field. The unique value offered is to bring together all of the (traditionally separate) threads of content management, communications and learning to assemble a coherent, program-managed knowledge transfer toolkit, focused on the particular needs of a business-to-business sales force. A key element in putting this program into place is to manage the required behaviours of all participants by encouraging knowledge sharing.