Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians. It offers ongoing training tailored to the special needs of youth production professionals through workshops, seminars, and special events such as the Children, Youth & Media and Média-Jeunes conferences. Since 2015, the Youth Media Alliance has developed and now offers three scholarships: the YMA Andra Sheffer, the YMA Thérèse-Pinho and the YMA Steven DeNure Scholarships. YMA also conducts original research investigating the impact of screen-based media on young people. Finally, Youth Media Alliance advocates for the needs of Canada’s child and youth media consumers in matters of public policy.