We find the magic where digital products meet behavioural science to help the world's most innovative companies transform the way they engage customers. Two things make us different : 1) We came from California : we bring the Silicon Valley spirit and its best practices to our clients. 2) We’re experts in behavioural science applied to the digital world : our clients make evidence-based UX decisions and develop products based on actual human behaviour. So what ? Think about recent UX decisions in your company. Perhaps user research was conducted, or A/B tests were performed. Then maybe the following took place: A benchmark to deduce best practices A review of existing product / experience analytics Design sessions (internal or with agencies) This will likely send you down the wrong path: Benchmarks are heavy with confirmation bias (link below) and highlight practices which are common but may not be effective. Analytics on existing products don’t open new windows of design away from the status quo you want to break. Design sessions are heavy with false consensus bias (link below), availability heuristic (link below), halo effect (link below) and other cognitive shortcuts which torpedo our best design intentions if we don't manage these effects. User research and A/B tests conducted on mockups built through one or several of the methods above compounds the bias of decisions away from what actually works. CInsights lives to break our clients free from these counter-productive cycles of product / experience design. Connect with us to explore your biggest product challenges! Confirmation bias : https://en.wikipedia.org/wiki/Confirmation_bias False consensus bias : https://spsp.org/news-center/character-context-blog/your-opinions-are-not-popular-you-think-they-are-false-consensus Availability heuristic: https://www.sciencedirect.com/science/article/abs/pii/0010028573900339 Halo effect: https://www.abtasty.com/blog/halo-effect-how-to-use/