Confident Approach helps companies improve their sales productivity. We work with research and psychological tests to identify barriers in prospecting and business development among sales people. Once such limitations are identified, Confident Approach initiates behavioral change programs that can quickly and effectively eliminate barriers, resulting in more prospects, increased sales and revenue. WE represent the research and tools like the sPQ Gold/FSA test that measure Sales Call Reluctance. The company has succeeded in helping clients predict high and low sales producers with up to 73% accuracy. Founded in 1997 in Sweden, the company has managed to expand its operations in Finland, Estonia, Russia, Croatia, Malta, Spain, The Netherlands and Norway. Becoming one of the best service providers in Europe that helps companies to improve their sales productivity, is the ultimate aim and mission. Studies show that up to 80% of sales people exhibit some form of hesitation in developing business opportunities. Since the mid 80’s the factors leading to success or failure in sales have been thoroughly and comprehensively researched. The psychometric test SPQ Gold/FSA allows for an accurate assessment of exactly where each person’s limiting factors lie. The report allows for tried and tested, specific tailored interventions that will enhance the sales person’s ability to initiate contact as well as inform and influence clients towards making buying decisions. Interestingly, the common approach to address poor sales performance has been sales training. Unfortunately, none of the types identified by this assessment respond well to training. Training is a necessary part of empowering and enabling a sales force. However, clearing these identified emotional blockers will allow the team to better apply the skills, techniques and approaches covered by the training – further enhancing the ROI in the team.