While "Big Data" seems to be all the current rage, we focus on the application of Data Analysis, Experimental Design and Predictive Analytics to well-formulated Business issues. We apply the time-tested techniques originally developed for efficient research, development, and manufacturing operations to other areas of concern. We answer questions such as: • What is the most effective landing page design? • Which factors in our marketing mix will give us the best return on marketing investment? • Which offers, made to which customers will increase their rate of retention? In Summary, we believe that it’s more cost-effective to work with “Right Size Data” and to ask the question before looking for an answer.