Purpose and Mission To provide a diverse network of birth and wellness professionals who are committed to inform, educate, and advocate for the individual needs of Central Coast families from preconception through the first year of parenting. Vision To be the leading organization for the birth and wellness professionals on the Central Coast, building a platform to bridge professionals' information and education to the community. Respect We welcome and provide a trusted space for professional and individual diversity. We include broad views that promote evidence-based and informed health and wellness. Collaborate To connect and promote professionals to one another and advocate collectively for the forward progress of equitable access to birth and wellness information, education, and care. Support Trust and commitment from our network that we will listen and advocate for our professionals and community vulnerabilities.