Founded in 2021 by Omar Salem Alsaadi, EDGE Cycling represents the Emirati cyclist’s unparalleled passion for exploring the terrain of the United Arab Emirates, and the world beyond, on two wheels. From the novice biker to the pro rider, we are here to ignite your thirst for adventure and propel your love of cycling into unchartered territories. We believe that each pedal equates to a revolution for a reason; as it holds the power to transform your perspective, your journey and your mindset. We curate and create custom bikes, premium kits and trailblazing trips from around the world to bring together the local (and global) cycling community. Our mission is simple; to push the boundaries of your capabilities and help you unlock new frontiers of your personal best. Welcome to the ultimate destination for cyclists in the United Arab Emirates – and beyond. Welcome to EDGE.