Applied Decision Science (ADS) is a research and development company focused on supporting human cognition in environments that are characterized by high stakes, high time-pressure and/or high complexity. Frequently these are environments where mistakes can result in the loss of human life or in outsize financial or materiel costs. ADS develops decision support tools, training programs and work-process redesign services to support and to improve decision-making. The company primarily provides its services in military and health care environments. ADS specializes in the application of Cognitive Task Analysis (CTA) methods. These are ethnographic methods that are designed to uncover and articulate tacit facets of expertise. -- For an example of what we do, watch this brief YouTube clip describing what we developed to support primary care providers in doing colorectal cancer screening: https://www.youtube.com/watch?v=xOkTExRdZWY&list=UU-kCRmouP8dcqbo0QVrd3aQ