The Pimento Map: Test your business model! Based on in-depth research on many businesses, this methodology is a fast, easy and accurate way to evaluate the chances of success of your business model. It gives the opportunity to entrepreneurs, intrapreneurs, innovation champions, business angels or venture capital firms to build an objective opinion on a new business idea. It also points out in detail where the model can be improved. The model is described and detailed in and eBook and can be also used on the interactive site: www.pimentomap.com.