It all started in Paris in the heart of the Seventies. Back then, the French capital was the center of the European cultural and economic renaissance, a land of passion and inspiration. The stars of the new fashion revolution would gather at the Café des Anglais, at the Palladium and in the typical Montmartre venues. Meanwhile, “Salut les Copains” was a radio program dedicated to the Boulevard Saint Michel artists who were fashion and style trendsetters for those years. The name of the Brand is dedicated to this unique, unrepeatable atmosphere, bringing up a concept of knitwear that became more than just a functional and traditional garment, but rather a cultural heritage of a fascinating age.