ZIPZERO offers a mass-market consumer solution to the cost-of-living crisis. Shopping via the ZIPZERO app earns you cash to pay your bills. The cash rewards are funded by retailers & CPG brands, who gain access to a formidable over-the-top retail media platform. Via the ZIPZERO app, we crowdsource receipt-level SKU data directly from consenting consumers, allowing ZIPZERO to (1) act as a real-time consumer insights platform and (2) serve as a marketing conduit to CPG brands & retailers. In the process, advertisers are able to directly impact the livelihoods of their very own customers by rewarding their purchases with cash to pay their bills. Consumer empowerment is at the heart of our mission – we enable consumers to extract maximum value from their shopping data, in a way that is fully transparent and under their control. ZIPZERO's goal is to change the way digital advertising budgets are spent --> We’re focused on diverting the £27bn spent yearly on digital advertising towards the payment of consumers’ utility bills – corresponding to a whopping £80 per month per UK household!