SPC Group's aspiration for a happier word through bread started in Sangmidang, a small bakery in Ongjin, Hwanghae Province, Korea in 1945. “SPC” stands for “Samlip/Shany”, “Paris Croissant”, and “Companies (including Baskin Robbins Korea and other subsidiaries)”. The letters SPC are also associated with the tagline: "A Superb Company with Passionate and Creative people". Our philosophy is "The Best Way to Happiness". The phrase represents our pledge to be a world-class company that contributes to the well-being of everyone around. With this guiding philosophy, SPC is solidifying the foundation of our leadership in the global bakery and confectionery market, while caring for the communities where we do business, and creating value for customers by taking the lead in advancing people's health, happiness, and lifestyles. BRANDS > Paris Croissant – Paris Croissant, Paris Baguette, Caffé Pascucci, Jamba Juice, Lagrilla, Queen’s Park, Passion 5, L’Atelier, Lina’s, StrEAT, Shake Shack > SPC Samlip – Samlip, Shany, Bizeun, Eggslut, City Deli, Pig in the Garden > BR Korea – Baskin Robbins, Dunkin’ Donuts > Secta9ine, SPC GFS, SPL, SPC Pack, Mildawon For more information, please visit: https://www.spc.co.kr/?lang=en Facebook: https://ko-kr.facebook.com/happySPC/ https://m.facebook.com/happySPC Instagram: https://www.instagram.com/spc_group/