Value & Business is a brand from V&B Consulting, a Swiss company specialising in consulting for the realisation of direct Lead Generation targeting the needs of the clientele. The perfect connection of supply and demand. VLS - Value Lead Generation Strategy Value & Business strategy for planning, acquisition, and management of Target Leads which responds perfectly to the needs of the clientele. VLA - Value Lead Generation Approach Approach aimed at the acquisition of a direct DataBase for the customer acquisition strategy specially conceived for the clientele. Why the sports world? Those who play sports experience their athletic activity as a starting point for their own personal wellbeing, and invest time and money in order to guarantee maximum satisfaction. Why Value & Business and Sport Passion? With over 25 years of experience in the sector, the group counts on professionals capable of responding to every need. The international profile of its managers and their respective operational structures represent the true strong point, because they respond to issues by offering solutions like acquisition and management models. The area #SportPassion with the various branches #GolfPassion, #TennisPassion, and #PadelPassion guarantee a consolidated and high-performing formula in the field of sport. The formula (VLS) increases the transformation of Lead into Prospect and then Customer by an average of 30%