A winning technology strategy is critical in Ecommerce. In fact, most Ecommerce leaders agree that managing technology is one of the biggest challenges they face. While technology strategies offer a chance to experiment and make needed changes in a business, they also place leaders in a position of vulnerability. Missteps made in strategy can jeopardise or even derail growth. The scaleup phase of an Ecommerce business - where annual sales are between £2.5m and £100m - is characterised by technology tipping points, where the tech strategy that has served them up to a point is incapable of powering the next phase of growth. This means leaders of scaleup organisations must regularly make big technology decisions in order to sustain their trajectory. Right now, in many of these scaleup business's the leadership team doesn't contain technology experts and their colleagues don't know what good looks like when it comes to data, automation and technology. This void, caused by a lack of confidence in technology decision making, leads to costly, mis-judged investments and damaging delays to pursuing new opportunities. Ecommerce Thinking is on a mission to fill this gap. Our tech leadership and coaching programs level up your in-house skills and capabilities. Boosting your ability to make smart decisions and grow your online revenue all the way from seven to nine figures.