Providing world-class business-focused, goal-oriented systems with exceptional quality, stability and usability World-class: Built with accepted software design principles Business-focused: Constantly tracking real business requirements and priorities Goal-oriented: Prioritizing achieving concrete measurable goals Quality: Low numbers of defects, runtime reliability, efficient designs Stability: Resilient in face of adversity, flexible to accommodate change, maintainable for lifetime Usability: Providing exponential value to users for their effort