FORMLESS is a Boston, Massachusetts headquartered music technology company with the mission of creating virtual and physical experiences that enable people to live more fulfilling lives. Formless was founded in 2018 by Brandon Tory, a signed artist, former Staff Engineer at Google AI, and former Senior Engineer at Apple. Formless, as a name, represents the disruption of the typical rigid identity structures associated with either music or technology. Positing the idea that "Music is software", e.g. that rather than thinking of music as content-only, if we think of it as an executable program ("smart content"), we’re setting out to fundamentally change the industry in which music is served and the infrastructure used to serve it. Smart content includes instructions about content ownership and terms around consumption and exchange that would otherwise be specified by a 3rd party distributor.