Guy Laroche was a famous French fashion designer born in La Rochelle (France) in 1921. After having studies in fashion techniques in New-York he became the assistant of Jean Desses, a famous fashion designer back then. In 1957, he started his own “Maison de Couture” wishing to build personal relationships with customers around the Globe, which then successfully peaked his fame across the world. Guy Laroche’s most praised creations include the elegant bare-back black dress worn by Mireille Darc in the movie ‘The tall blond man with one black shoe’ (1972). Nowadays, Guy Laroche’s brand portfolio includes ready-to-wear fashion apparel, leather goods, jewellery, shoes, eyewear and fragrances. Guy Laroche Timepieces were launched in the 1980s and the worldwide licensee has been granted to Cheerful Global Marketing Ltd. since 2008. Cheerful Global Marketing Ltd. is continuingly passing on Guy Laroche’s concepts of ‘Humble and Gracious' in fashion, while being proud of having the privilege to combine the art of European traditional watch making techniques with a modern touch. Today, Guy Laroche watches represent the essence of discreet style and elegance.