Market Forté Ltd. is a Toronto-based solution provider specializing in strategic market growth planning, site location optimization, and analytics-based solutions for managment of customers, franchisees, locations and markets. We combine specialized technologies, extensive market data sources, advanced analytical methodologies, and expertise in business planning and analysis to deliver more effective market development plans, optimized site selections, new decision-making systems and improved internal planning processes. The company's solutions are designed and delivered by its principal consultant, Eliot MacDonald, who holds the following relevant qualifications: * 20 years of market planning leadership and related modeling and analytics for 20 major brands across several industries * Master's degree in spatial analysis & geographic information systems (GIS) * Additional degrees in mathematics and business administration * Certified Management Consultant (CMC) designation * Master's certificate in project management * Expert knowledge of the wide range of third-party data sources relevant to market planning * Advanced expertise in predictive modeling, geographic information systems, spatial analysis, application development, database design, business intelligence, complex data processing, and enterprise decision support system implementations